Why Divi is losing customers to Oxygen and Elementor

14/04/2020

[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”0|0px|30px|0px|false|false”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0|0px|31px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.1″]If you’ve read my Divi review, you know I love Divi. But lately, their customers are complaining a lot and they are even switching to other builders like Elementor or Oxygen.
In this article, I’ll tell you why.
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UPDATE : Divi finally released the most requested features, like the theme builder (which includes a header & footer builder, custom blog templates etc.), dynamic content, more column options and global defaults, so this article is outdated.

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Promises and priorities

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://www.elegantthemes.com/blog/wp-content/uploads/2018/05/build-custom-areas.jpg” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″][/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]The problem with Elegant Themes (the company behind Divi) at the moment is all about promises and priorities.
In the last months, they have been promising a lot, but they can’t seem to live up to those promises.

Divi clients have been asking for features like a header and footer builder, custom blog templates, dynamic content, flexible column options, global defaults etcetera. And Elegant Themes has been promising those features, and even wrote blog posts with sneak previews of those features, setting very high expectations.

Elegant Themes releases a new feature for Divi almost every week, so every week their users are hoping they finally get one of those most wanted features. But unfortunately, they constantly get disappointed with some small workflow improvement no one asked for…

And so the frustration grows, and Divi users are looking over the fence to see what else is out there.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.25″ custom_padding=”0|0px|30px|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]And when they do, they discover other builders like Elementor Pro and Oxygen, that do have all those features they want already (and have had them for quite a while too).
So why can’t Elegant Themes – which is probably a bigger company with more developers – can’t seem to get the job done?
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Waiting for Divi 4.0

My expectation is Elegant Themes is working on Divi 4.0, one big update that includes all of those features at once. That update will put Divi right back at the top.
The question is when will that be… hopefully it won’t take them too long, because more customers are switching to other builders every day…

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Need help with your Divi or other website?

This article is written by Bob the webbuilder. Do you need help with your Divi website, or with another builder like Elementor or Oxygen? Please don’t hescitate to contact me!

Get a free quote now!
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4 responses to “Why Divi is losing customers to Oxygen and Elementor”

  1. Joseph Avatar
    Joseph

    Say what’s your take on WP 5.0 and Gutenberg?
    Any major effect on Divi or elementor?

  2. Bob the web builder Avatar
    Bob the web builder

    Hi Joseph,

    Thanks for your comment, though that’s not an easy question to answer 😉

    At the moment, I don’t think Divi and Elementor have a lot to fear from Gutenberg. It’s not that popular in the community, it’s a backend builder and it doesn’t have a lot of features yet. The WordPress core development team is quite slow so I don’t expect them to add a lot of features in the near future.

    However, once it’s in core, more developers will develop add-ons to enhance the core features, so it might become a real threat for Elementor and Divi later on.

    For now, Gutenberg might even be an opportunity for Divi and Elementor; a lot of people never used a page builder before and will be introduced to the concept with Gutenberg for the first time. Sooner or later they might want to be able to do more, and discover the premium page builders…

    What’s your take on this?

    With kind regards,

    Bob

  3. Nazeef Avatar
    Nazeef

    Should i use divi for my client or not???

  4. Bob the webbuilder Avatar
    Bob the webbuilder

    Hi Nazeef,

    Yes, absolutely. I use Divi for almost all my clients 🙂

    Best regards,

    Bob

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